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Devolving Volvo
Posted on 28. Mar, 2010 by The Economist: Daily news and views in The Economist
For both buyer and seller, the deal is worth the risks
IT TOOK more than a decade for Ford to create what it called its Premier Auto Group around a bunch of classy European brands—starting in 1987 with its purchase of Aston Martin, followed by the acquisitions of Jaguar, Volvo and then Land Rover. It all proved a terribly expensive distraction. Now, it has taken Ford three years of tricky negotiations to dismantle the group, selling the European marques at a considerable loss. Aston Martin went to a British-led consortium in 2007, Jaguar Land Rover (JLR) was snapped up by Tata of India in 2008 and, on March 28th, a deal was signed to sell Volvo to Geely, a small but vastly ambitious Chinese carmaker.
The sticker price is $1.8 billion, a fraction of the $6.45 billion that Ford paid for Volvo in 1999. The cost to Ford is worse even than those figures suggest: it has had to support the Swedish carmaker through years of losses and even now it faces further expenses associated with the sale to Geely that will eat up much of the meagre sum it is getting for Volvo. …
God bless America
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